Coziest X O Side Mafia: Threads and Beats for the culture

In a fusion of music, culture, and fashion, Coziest is thrilled to announce our latest collaboration with the iconic O Side Mafia, launching a vibrant 16-piece collection to kick off their newest single, "Kunan Mong Pic," featuring the talented Al James. This partnership is not just about clothing; it's a celebration of O Side Mafia’s journey from their humble beginnings on Maria Orasa Street in Malate to becoming chart-topping sensations seen on billboards and featured in news headlines.

The design theme of this collection is a heartfelt tribute to O Side Mafia's roots, capturing the essence of their hometown and the streets that shaped them. Each piece reflects the gritty charm of Malate while embracing the energy and aspirations of the crew. The collection includes a range of stylish offerings: shirts, jorts, ski masks, mesh shirts, sweatpants, and longsleeves, all designed to resonate with both streetwear enthusiasts and fans of the music scene.

To mark this exciting collaboration, we hosted a special launch event at the Coziest Flagship Store, where the energy in the air was palpable. Fans gathered for a free concert and music video launch featuring O Side Mafia, transforming the store into a lively hub of creativity and celebration. The atmosphere was electric, as the crowd vibed to the beats of O Side Mafia, celebrating not just the release of their new single but the community that supports them.

This collection is more than just fashion; it embodies the journey of rising from the streets to success. Each item tells a story of resilience and ambition, making it a perfect representation of both Coziest and O Side Mafia. As they continue to climb the charts and make waves in the industry, this collaboration serves as a reminder of the power of community, creativity, and the dreams that propel us forward.

Author: Hanz Domingo